Free email warmup trades real-looking mail with a pool of mailboxes, AI can write every warmup email new on paid plans, a health score watches each mailbox, and campaigns step away the moment one slips.
AI Warmup & DeliverabilityAt a glanceLive in the app
email warmup, unlimited for every mailbox
Included
Free
email warmup, unlimited for every mailbox
from a new mailbox to warmed up
Included
21 days
from a new mailbox to warmed up
rolling window, so health can recover
Included
14 days
rolling window, so health can recover
default health limit before campaigns pause
Included
90
default health limit before campaigns pause
AI Warmup
Every warmup email, written new by AI
Switch it on for a mailbox and each warmup send gets a fresh, natural email about what your company really talks about, checked for spam words before it goes.
From Train the AI writer
Answer the questions once on the AI Warmup page and save them for every email account. Any account can still change its own.
Different every time, then checked
A new subject, topic and length for each send, never one the mailbox sent before. Emails with spam words, links, capitals or too many exclamation marks are rewritten or not used.
Paid plans, 1 credit per email
None with your own AI model. Warmup itself stays free and unlimited, and if credits run out it keeps sending its usual emails.
Features
Deliverability you can see, not hope for
Warm, write, watch, check, react. Each one is a page in the app.
Warm
A pool of mailboxes that talk to each other
Your mailboxes send to and reply to mailboxes in the warmup pool. Anything that lands in spam is moved to the inbox, marked read and answered, which teaches providers that your mail is wanted.
Weekdays only, if you prefer
Reply rate up to 45%
Received warmup emails are cleaned up afterwards
Write
Or keep a set of warmup emails you chose
Prefer emails you can read first? On paid plans, answer a few questions and pick how many, and the AI writer drafts a set about the things you really email about, at 1 credit per email. Or write your own, or mix them with the built-in library.
Built-in library of thousands of varied emails
Your own emails, short and without links
A warmup tag you choose
Watch
Health that pauses campaigns, not warmup
Health starts at 100 and loses a point for each warmup email that lands in spam over the last 14 days, plus a penalty when campaign bounces climb. Below your limit, campaigns stop using the mailbox. Warmup keeps going until it recovers.
Limit from 70 to 100, 90 by default
Resume automatically, or by hand
The reason is shown on the mailbox and the campaign
Check
Domains checked before you send
MX, SPF, DKIM, DMARC and blocklists for every sending domain, with the exact record to add when one is missing. Re-check all with one button.
Duplicate SPF or DMARC records flagged
Custom tracking domain
Request removal from a blocklist
React
Placement by provider, from real engagement
Inbox placement compares how many people still engage at Google, Microsoft, Yahoo and others against each provider's own baseline. When one collapses, it tells you what to do.
No seed lists to maintain
Changes inside normal noise are marked as such
Act on it with a provider routing rule
GoogleMicrosoft 365Yahooand every other provider
Health score
The health score, with nothing hidden
100 minus spam landings minus bounce penalty equals health.
Start100
−Spam landingseach, last 14 days1 point
−Bounce penaltyafter 50 sendsUp to 60
=Result90 limit by defaultHealth
Spam landings
One point for each warmup email that landed in spam in the last 14 days. Old landings drop out, so a mailbox can recover.
Bounce penalty
From campaign bounces, once a mailbox has sent 50 emails.
Bounce penalty by bounce rate
Bounce rate
Points off
Scale
Up to 1%
0
1 to 5%
rises to 25
5 to 10%
25, rising to 60
10% and over
60, the cap
Example: 2 warmup emails in spam and 0.5% bounces gives a health of 98.
What changes
Mailbox checks that run themselves.
Before and with ZicReach
Before With ZicReach
With ZicReach
Before
A weekly spreadsheet of mailbox checks
With ZicReach
Health limits that act on their own
Capabilities
Every check, every limit
AI Warmup
5
Daily warmup emails20 recommended, up to 50, with a daily increase of a set percent.Included
ReadinessNot warmed up yet, Warming up, Almost warmed up, Warmed up, with the day out of 21.Included
ContentBuilt-in library, your own emails, or both, or a set written by AI from your answers on paid plans, at 1 credit per email.Included
Write every warmup email with AIPaid plans: each send written new from Train the AI writer and checked for spam words, 1 credit per email, none with your own AI model.Included
Spam rescueWarmup mail found in spam is moved to the inbox, marked read and replied to.Included
Health
3
Health score100 minus spam landings over 14 days, minus a bounce penalty up to 60.Included
Mailbox protectionPause campaign sending below a limit you set, warmup keeps running.Included
Bounce handlingA rejected address is marked bounced in every campaign and suppressed, without blaming the mailbox.Included
Domains
3
RecordsMX, SPF, DKIM and DMARC as Pass, Warning or Missing, with the fix.Included
BlocklistsClean, Listed or Unavailable for each list, with a removal request.Included
Tracking domainA custom domain for links when tracking is on.Included
Placement
2
By mailbox providerSends, engaged now, the provider's baseline and the change.Included
What to doA plain next step when a provider falls well under its baseline.Included
FAQ
Questions, answered
The six things people ask us most, in short answers.
Does warmup cost credits?
Sending warmup does not. Email warmup is free and unlimited on every plan, the free plan included. On paid plans, Write every warmup email with AI writes each warmup email new from your company details for 1 credit per AI written warmup email, and sending them stays free. If credits run out, warmup keeps sending its usual emails. Other credits are spent on campaign email, AI writing, ZicAgent on our model and contact data.
How long until a mailbox is ready?
Three weeks. It shows as Warming up from day 7, Almost warmed up from day 10 and Warmed up from day 21.
How is health calculated?
100 minus one point per warmup email that landed in spam in the last 14 days, minus a bounce penalty that starts above 1% bounces and is capped at 60.
What happens when health drops?
Below your limit (90 by default, 70 at the lowest) campaigns stop sending from that mailbox. Warmup continues, and sending resumes on its own above 90 unless you chose to resume by hand.
Do I need seed lists for placement?
No. Placement is read from engagement: who is still opening and replying at each provider, against that provider's usual level.
Do I set up SPF, DKIM and DMARC myself?
You add the records where your domain is hosted, and ZicReach tells you exactly what to add. Domain checks mark each record Pass, Warning or Missing, with the value that fixes it.