Free tool
Cold email ROI calculator
Turn your sending volume, rates and deal value into meetings, deals, revenue and return on cost, month by month.
The funnel
- From
- Emails to prospects and replies
- To
- Deals and revenue
Costs can be estimated with the email infrastructure cost calculator's maths, ZicReach plan included.
Sending
Your rates
Examples, use yoursMonthly cost
$205.00- 23 mailboxes at $6 a month$138.00
- 8 domains at $12 a year, spread over 12 months$8.00
- Email verifier for 3,334 prospects$10.00
- ZicReach Starter (10,000 credits)$49.00
- Email warmup in ZicReachFree
With the email infrastructure cost calculator's example prices and the ZicReach plan that covers your volume. Open the cost calculator
How it works
Every step of the sum, shown
The rates start as examples. The result is only as good as the numbers you put in, so use your own.
- 01
Emails to prospects
Prospects reached are the emails a month divided by the emails each prospect gets (the steps in your sequence), rounded up.
- 02
Down the funnel
Replies are prospects times the reply rate; positive replies, meetings and deals each take their share of the step before. Revenue is deals times the deal value.
- 03
Monthly cost
Estimated: mailboxes at 20 emails a day each, domains at 3 mailboxes each spread over 12 months, an email verifier and the smallest ZicReach plan whose credits cover the emails. Or type your own.
- 04
Return on cost
Profit is revenue minus cost, and return on cost is profit divided by cost. Cost per meeting and per deal, and the deals that cover the cost, come from the same numbers.
FAQ
Questions, answered
Short answers about the cold email roi calculator.
What reply rate should I enter?
Your own, from past campaigns if you have them. Reply rates vary a lot with the audience, the offer and the copy, so the example values are only there to show how the sum works.
Where does the estimated cost come from?
From the same maths as the email infrastructure cost calculator: mailboxes and domains for your volume at example prices, an email verifier, and the ZicReach plan whose monthly credits cover your emails at 1 credit each. If you have used the cost calculator in this browser, you can use your own prices.
Is revenue counted per month?
Yes. Every result is for one month of sending, and the 12 month line multiplies it by 12. For recurring deals, enter the value you count per deal, such as the first year.
Are my numbers saved?
The calculator keeps nothing. It reads your cost calculator setup only if you saved one in this browser, and nothing leaves your browser.